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Marketing theory
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
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183
European journal of marketing : EJM
129
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46
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43
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43
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42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of business-to-business marketing
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Journal of retailing
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Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
3
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
5
Modifying markets: consumerism and institutional work in nonprofit marketing
Yngfalk, Anna Fyrberg
;
Yngfalk, Carl
- In:
Marketing theory
20
(
2020
)
3
,
pp. 343-362
Persistent link: https://www.econbiz.de/10012271449
Saved in:
6
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
7
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
8
Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
9
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
10
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
11
Special issue: markets and marketing at the bottom of the pyramid
Mason, Katy
(
ed.
);
Chakrabarti, Ronika
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824965
Saved in:
12
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
13
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Saved in:
14
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
15
Marketing as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
16
Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
17
Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
Saved in:
18
The rhetoric of managed contagion : metaphor and agency in the discourse of viral marketing
Miles, Chris
- In:
Marketing theory
14
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010255574
Saved in:
19
Yes my name is Ahmet, but please dont target me. Islamic marketing : marketing Islam TM?
Süerdem, Ahmet
- In:
Marketing theory
13
(
2013
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10010233266
Saved in:
20
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
21
Implementing market orientation in charities : a necessity for survival
Chad, Paul
- In:
Marketing theory
13
(
2013
)
3
,
pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
Saved in:
22
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
23
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
24
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
25
The X-Factor enigma : Simon Cowell and the marketization of existential liminality
Hackley, Christopher E.
;
Brown, Stephen
;
Tiwsakul, Amy …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 451-469
Persistent link: https://www.econbiz.de/10009697257
Saved in:
26
Positioning and relating : market boundaries and the slippery identity of the marketing object
Finch, John H.
;
Geiger, Susi
- In:
Marketing theory
10
(
2010
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10008695978
Saved in:
27
Critical marketing studies : logical empiricism, "critical performativity" and marketing practice
Tadajewski, Mark
- In:
Marketing theory
10
(
2010
)
2
,
pp. 210-222
Persistent link: https://www.econbiz.de/10003986205
Saved in:
28
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
Saved in:
29
Heuristics revisited: implications for marketing research and practice
Merlo, Omar
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10003731429
Saved in:
30
On the nature of markets and their practices
Kjellberg, Hans
;
Helgesson, Claes-Fredrik
- In:
Marketing theory
7
(
2007
)
2
,
pp. 137-162
Persistent link: https://www.econbiz.de/10003496617
Saved in:
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