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~type_genre:"Sammelwerk"
~subject:"Database-Marketing"
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Database-Marketing
Computer-assisted marketing
46
IT-gestütztes Marketing
46
Deutschland
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Germany
26
Marketing
20
Beziehungsmarketing
16
Relationship marketing
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Theorie
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Theory
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Kundenmanagement
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Data Mining
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Data mining
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Online-Marketing
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Lieferantenmanagement
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Supplier relationship management
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Vertrieb
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Big Data
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Internet marketing
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Kundendaten
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Physical distribution
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Betriebliches Informationssystem
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Beziehungsmanagement
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Branche
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Business intelligence system
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Computerunterstütztes Verfahren
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Consumer behaviour
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Customer data
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Data protection
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Datenschutz
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Allenby, Greg
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Allenby, Greg M.
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Kittlaus, Hans-Bernd
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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg
(
contributor
);
Allenby, Greg M.
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003896260
Saved in:
2
Database Marketing : Konzepte - Erfolgsfaktoren - Umsetzung
Kittlaus, Hans-Bernd
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001532593
Saved in:
3
Handbuch Database Marketing
Link, Jörg
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000623450
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