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~person:"Brettel, Malte"
~person:"Nufer, Gerd"
~subject:"Internet marketing"
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Internet marketing
Marketing management
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Brettel, Malte
Nufer, Gerd
Chaffey, Dave
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Ko, Eunju
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European management journal
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
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2
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
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