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~subject:"Werbung"
~subject:"Brand management"
~isPartOf:"Business horizons"
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Search: subject_exact:"Marketing mix"
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Werbung
Brand management
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
Consumer engagement
2
Crowdsourcing
2
Customer experience
2
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8
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8
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English
8
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Bal, Anjali S.
1
Boon, Edward
1
Brown, Terrence E.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Farrell, Justine Rapp
1
Gao, Tao
1
Geyskens, Inge
1
Gillingwater, Richard
1
Gopaoco, Hannie
1
Hanna, Richard
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Kumar, Shivina
1
Merlo, Omar
1
Mills, Adam J.
1
Oh, Kevin
1
Pagani, Margherita
1
Pitt, Leyland F.
1
Pong Yuen Lam
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Tsz Him So
1
Weidner, Kelly
1
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Business horizons
Journal of business research : JBR
48
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
28
Journal of marketing communications
28
Journal of retailing and consumer services
24
Journal of strategic marketing
20
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
15
SpringerLink / Bücher
15
Journal of marketing
14
Journal of promotion management : JPM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
The marketing review
12
International journal of advertising : the review of marketing communications
11
Journal of advertising research
11
Journal of retailing
11
International journal of internet marketing and advertising : IJIMA
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
10
Journal of the Academy of Marketing Science
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Asia Pacific journal of marketing and logistics
9
International marketing review
9
Journal of Islamic marketing : JIMA
9
Journal of global marketing
9
Marketing intelligence & planning
9
Springer eBook Collection
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of business & industrial marketing
8
International review on public and non-profit marketing
7
International journal of hospitality management
6
Journal of advertising : official publication of the American Academy of Advertising
6
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ECONIS (ZBW)
8
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
3
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
5
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
8
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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