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~institution:"Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling"
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~institution:"American Marketing Association"
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
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2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
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3
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
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2020
Persistent link: https://www.econbiz.de/10012549257
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4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
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5
GfK marketing intelligence review : Marketingforschung für die Praxis
GfK-Nürnberg e.V.
;
GfK Nürnberg, Gesellschaft für …
-
Nürnberg : GfK
-
[1.]2009; 2.2010-vol. 10, no. 2 (Oct 2018)
Persistent link: https://www.econbiz.de/10003843316
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6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
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2017
Persistent link: https://www.econbiz.de/10011809219
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7
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
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Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
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2016
Persistent link: https://www.econbiz.de/10011528126
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8
Märkte im Fokus : GfK-Tagung 2016 : Bericht der GfK-Tagung vom 7. Juli 2016 im NürnbergConvention Center/NCC Mitte
GfK-Tagung <2016, Nürnberg>
-
2016
Persistent link: https://www.econbiz.de/10011610202
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9
Marketing insights : driving informed decisions and business value through analytics
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
25.2013 - 28.2016,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009745080
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10
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
-
2015
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11
Zwischen sozialen Netzwerken, Blogs und Shitstorms : Wie wird Kommunikation heute erfolgreich? : Bericht der GfK-Tagung vom 3. Juli 2015 im NürnbergConvention Center/NCC Mitte
GfK-Tagung <2015, Nürnberg>
;
GfK-Nürnberg e.V.
-
2015
Persistent link: https://www.econbiz.de/10011560136
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12
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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13
Innovating and collaborating in a global marketplace ; AMA Summer Educators' Conference 2013 ; AMA educators proceedings volume 24 ; Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
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Summer Educators' Conference <2013, Boston, Mass.>
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2014
Persistent link: https://www.econbiz.de/10010360300
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14
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
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15
Auf sich achtgeben - der Weg zu Gesundheit und Wohlbefinden? : ... vom 27. Juni 2014 im NürnbergConventionCenter, NCC Mitte
Frank, Ronald
(
revision
)
-
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
2014
Persistent link: https://www.econbiz.de/10014289892
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16
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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17
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
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18
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
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19
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
Chakrapani, Chuck
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001464372
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20
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
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21
Prototypgestützte Zielkostenplanung bei der Entwicklung innovativer Produkte
Dittmar, Jutta
-
1995
Persistent link: https://www.econbiz.de/10013275224
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22
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
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23
Target costing : state of the art review
Horváth, Péter
;
Niemand, Stefan
;
Wolbold, Markus
-
1993
Persistent link: https://www.econbiz.de/10000507950
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24
Die Umsetzung von target costing in der Montage von Unternehmen der Antriebstechnik
Gleich, Ronald
-
1993
Persistent link: https://www.econbiz.de/10000899660
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25
Marktorientiertes Prozeßkostenmanagement für die Planung industrieller Dienstleistungen
Niemand, Stefan
-
1993
Persistent link: https://www.econbiz.de/10013275217
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26
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
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27
Combined proceedings / 1st Annual Behavioral Research Conference "Strategic Decision from Behavioral Research", January 24 - 26 1990 ; 21st Annual Attitude Research Conference "Axi...
1990
Persistent link: https://www.econbiz.de/10000837803
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28
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
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29
The elderly market : selected readings
Schewe, Charles D.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541533
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30
Minorities and marketing : research challenges
Andreasen, Alan R.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000548134
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31
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
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32
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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33
Journal of marketing research : JMR
American Marketing Association
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1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
34
Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10001479335
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35
Annual Marketing Research Conference : contributed papers, 1953
Cowan, Donald R. G.
(
contributor
)
-
1953
Persistent link: https://www.econbiz.de/10003932523
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36
Annual Marketing Research Conference : contributed papers, 1955
Cowan, Donald R. G.
(
contributor
)
-
1955
Persistent link: https://www.econbiz.de/10003932530
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37
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1936-2018: …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10001591190
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