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~isPartOf:"Breaking new ground in theory and practice"
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Breaking new ground in theory and practice
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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Handbuch der Marktforschung
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Brand Planning : starke Strategien für Marken und Kampagnen
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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The Sage handbook of advertising
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Event-Marketing : Trends und Entwicklungen
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Handbook of social media management : value chain and business models in changing media markets
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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The Routledge companion to marketing and feminism
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The advertising and consumer culture reader
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The global market : developing a strategy to manage across borders
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Theoretical and empirical perspectives in critical marketing studies
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Trademarks, brands, and competitiveness
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2006 Business & Economics Society International Conference ; Vol. 1
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Advancing research on projects and temporary organizations
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Advertising in a multimedia age
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
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Challenges in an age of dis-engagement
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Chris Argyris : critical evaluations in business and management
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Consumer culture in Latin America
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Consumerism and the co-operative movement in modern British history : taking stock
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Die fünfte Gewalt : Lobbyismus in Deutschland
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Die Ökonomie des Sports in den Medien
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Dokumentation / Marketing-Trendshop '96
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Economies et sociétés ; 47,3/4
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Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
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Entrepreneurship and the creative economy : process, practice and policy
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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