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Silk, Alvin J.
26
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10
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10
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7
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Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
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7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
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4
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3
CESifo working papers
3
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3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
633
RePEc
1
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601
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601
"Leveraged" decision making in advertising : the flat maximum principle and its implications
Tull, Donald S.
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10001008594
Saved in:
602
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
603
The relationship of advertising expenditures to sales : an anthology of classic articles
Ghosh, Avijit
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10000696970
Saved in:
604
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
605
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
-
1986
Persistent link: https://www.econbiz.de/10000718663
Saved in:
606
Is your advertising budget wasted?
Law, Ian
-
1986
Persistent link: https://www.econbiz.de/10000685922
Saved in:
607
Copy testing industrial advertising : methods and measures
Zinkhan, George M.
- In:
Advances in business marketing : a research annual
1
(
1986
),
pp. 259-280
Persistent link: https://www.econbiz.de/10001089417
Saved in:
608
A simultaneous equations model of profitability, concentration and marketing expense
Coate, Malcolm B.
- In:
Journal of behavioral economics
15
(
1986
),
pp. 1-15
Persistent link: https://www.econbiz.de/10001042318
Saved in:
609
An advertising control model of two state variables
Lignell, Jyrki
- In:
European journal of operational research : EJOR
24
(
1986
)
1
,
pp. 77-84
Persistent link: https://www.econbiz.de/10001010362
Saved in:
610
Advertising industry at the crossroads
In:
Fuji Bank bulletin
37
(
1986
)
5
,
pp. 6-15
Persistent link: https://www.econbiz.de/10001011855
Saved in:
611
Are there scale economies in advertising?
Boyer, Kenneth Duncan
- In:
The journal of business : B
59
(
1986
)
3
,
pp. 509-526
Persistent link: https://www.econbiz.de/10001012616
Saved in:
612
When does lag structure really matter in optimizing advertising expenditures
Magat, Wesley A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10001015503
Saved in:
613
Seasonality in the consumer response to milk advertising with implications for milk promotion policy
Kinnukan, Henry
- In:
American journal of agricultural economics
68
(
1986
)
3
,
pp. 562-571
Persistent link: https://www.econbiz.de/10001017597
Saved in:
614
Forty years an advertising agent : 1865 - 1905
Rowell, George P.
-
1985
-
Reprint, orig. publ. New York 1906
Persistent link: https://www.econbiz.de/10000697034
Saved in:
615
The advertising appropriation
Haase, Albert E.
-
1985
-
Reprint, orig. publ.: 1. ed. New York 1931
Persistent link: https://www.econbiz.de/10000697099
Saved in:
616
Papers of the American Association of Advertising Agencies : 1927
1985
-
Reprint, Orig. publ. New York 1927
Persistent link: https://www.econbiz.de/10000700172
Saved in:
617
Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V.
- In:
New challenges for management research
,
(pp. 31-44)
.
1985
Persistent link: https://www.econbiz.de/10001306085
Saved in:
618
Mass communications and the advertising industry
Murdock, Graham
;
Janus, Noreene
-
1985
Persistent link: https://www.econbiz.de/10001382872
Saved in:
619
Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
Saved in:
620
The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl
-
1984
Persistent link: https://www.econbiz.de/10000689840
Saved in:
621
The foreign ownerschip of Australian advertising agencies
Aitkin, Susan
-
1984
Persistent link: https://www.econbiz.de/10001814383
Saved in:
622
Erhvervsøkonomiske anvendelser af differentialspil og kontrolteori
Jørgensen, Steffen
-
1984
Persistent link: https://www.econbiz.de/10014441655
Saved in:
623
Media advertising effects on milk demand : the case of the Buffalo, New York market with an empirical comparison of alternative functional forms of the sales response equation
Kinnucan, Henry W.
-
1983
Persistent link: https://www.econbiz.de/10002218463
Saved in:
624
Europäische Werbemärkte : Germany
1982
Persistent link: https://www.econbiz.de/10000708120
Saved in:
625
Information sources in advertising history
Pollay, Richard W.
(
contributor
)
-
1979
-
1. publ
Persistent link: https://www.econbiz.de/10000582428
Saved in:
626
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
627
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
628
Journal of advertising : official publication of the American Academy of Advertising
American Academy of Advertising
-
Philadelphia, Pa. : Taylor & Francis
;
-2012: Atlanta, …
-
1.1972 -
Persistent link: https://www.econbiz.de/10000438388
Saved in:
629
Management of international advertising : the role of advertising agencies
Miracle, Gordon E.
-
1966
Persistent link: https://www.econbiz.de/10002498897
Saved in:
630
The shocking history of advertising!
Turner, E. S.
-
1952
Persistent link: https://www.econbiz.de/10003696709
Saved in:
631
The shocking history of advertising
Turner, E. S.
-
1965
-
Rev. ed
Persistent link: https://www.econbiz.de/10002929523
Saved in:
632
A directory of foreign advertising agencies and marketing research organizations for the United States international business community
Biggane, Helen
(
contributor
);
Boehm, Charles F.
(
contributor
)
-
United States / Bureau of Foreign Commerce
-
1959
Persistent link: https://www.econbiz.de/10002956092
Saved in:
633
Accountancy services : a report on the supply of accountancy services in relation to restrictions on advertising
1976
Persistent link: https://www.econbiz.de/10003045157
Saved in:
634
The advertising man in London advertising agencies
Tunstall, Jeremy
-
1964
-
1. publ.
Persistent link: https://www.econbiz.de/10014461756
Saved in:
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