//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Vertriebsweg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Vertriebsweg
Marketing management
60
Marketingmanagement
60
Theorie
22
Theory
22
Consumer behaviour
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Innovation
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
5
Game theory
5
Market research
5
Marktforschung
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price competition
4
Price discrimination
4
USA
4
United States
4
game theory
4
marketing strategy
4
price discrimination
4
Advertising
3
Competition
3
Corporate planning
3
Decision under uncertainty
3
Entscheidung unter Unsicherheit
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Agarwal, Ritu
1
Bradlow, Eric T.
1
Caldieraro, Fabio
1
Feit, Elea McDonnell
1
Guo, Liang
1
Gómez, Miguel I.
1
Hong, Yuan
1
Jaikumar, Ramchandran
1
Krishnamurthi, Lakshman
1
Kuruzovich, Jason
1
Rangan, V. Kasturi
1
Rao, Vithala R.
1
Soysal, Gonca
1
Viswanathan, Siva
1
Zantedeschi, Daniel
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of retailing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
European journal of marketing : EJM
3
Interactive and multi-channel marketing
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Schriften zu Distribution und Handel
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific journal of marketing and logistics
2
Direct marketing : an international journal
2
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler-Edition Wissenschaft
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of media business studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kellogg on marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Marketing letters : a journal of research in marketing
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
2
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
3
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
4
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
5
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
6
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
7
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->