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Marketing management
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Psychology & marketing
SpringerLink / Bücher
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The journal of consumer marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The silver market phenomenon : marketing and innovation in the aging society
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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Harvard business review : HBR
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Jahrbuch Seniorenmarketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising research
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Journal of food products marketing
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Marketing : ZFP ; journal of research and management
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection
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The silver market phenomenon : business opportunities in an era of demographic change
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essentials
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Australasian marketing journal
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
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Handbook of research on ethnic and intra-cultural marketing
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IFM-Materialien
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International journal of consumer studies
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International journal of technology marketing : IJTMkt
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Journal of business strategy
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
2
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
Saved in:
3
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
4
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
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