Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Friedemann Wolf, Philipp Sandner, and Isabell M. Welpe
| Year of publication: |
2014
|
|---|---|
| Authors: | Wolf, Friedemann ; Sandner, Philipp ; Welpe, Isabell M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 10, p. 914-931
|
| Subject: | Zielgruppe | Target group | Rentner | Pensioners | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484295