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~type_genre:"Glossar enthalten"
~subject:"Marketingforschung"
~subject:"E-commerce"
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel
;
Schullo, Shauna
-
2004
-
2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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2
Strategic electronic marketing : managing e-business
Kleindl, Brad Alan
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2003
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2. ed
Persistent link: https://www.econbiz.de/10001713026
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Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
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2002
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2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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