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isPartOf:"The development of marketing theory and its philosophical underpinnings"
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Marketing theory
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The development of marketing theory and its philosophical underpinnings
Marketing theory
87
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Springer eBook Collection / Business and Economics
29
Strategic Direction
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
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1
Development of marketing theory : fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
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2
A history of schools of marketing thought
Shaw, Erich H.
;
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003608596
Saved in:
3
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609447
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4
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
5
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
6
From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W.
-
2008
Persistent link: https://www.econbiz.de/10003609461
Saved in:
7
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
8
Broadening the concept of marketing : too far
Luck, David J.
-
2008
Persistent link: https://www.econbiz.de/10003609474
Saved in:
9
Towards a theory of marketing
Alderson, Wroe
;
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003610277
Saved in:
10
Marketing, scientific progress and scientific method
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003610284
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11
Art or science? : fifty years of marketing debate
Brown, Stephen
-
2008
Persistent link: https://www.econbiz.de/10003610294
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12
The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan
-
2008
Persistent link: https://www.econbiz.de/10003610302
Saved in:
13
Hunt versus Anderson : round 16
Kavanagh, Donncha
-
2008
Persistent link: https://www.econbiz.de/10003610393
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14
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
2008
Persistent link: https://www.econbiz.de/10003610414
Saved in:
15
The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003610426
Saved in:
16
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
-
2008
Persistent link: https://www.econbiz.de/10003610435
Saved in:
17
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2008
Persistent link: https://www.econbiz.de/10003610443
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