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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Game theory"
~subject:"Market research"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business research : JBR
6
Journal of retailing and consumer services
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Review of marketing research
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SpringerLink / Bücher
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Entscheidungsunterstützung für ökonomische Probleme
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Industrial marketing management : the international journal for industrial and high-tech firms
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of business-to-business marketing
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Journal of marketing research : JMR
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Journal of strategic marketing
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing letters : a journal of research in marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
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DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
European journal of operational research : EJOR
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
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Journal of marketing management : MM
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Management research review
3
Marketing theory
3
The journal of business & industrial marketing
3
UTB / Management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
CORE discussion paper : DP
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Faculty & research / Insead : working paper series
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Fundamentals of marketing research ; Vol. 6
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1
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
2
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
3
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
4
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
5
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
6
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
7
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
8
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
9
Lead users : a source of novel product concepts
Hippel, Eric von
- In:
Management science : journal of the Institute for …
32
(
1986
)
7
,
pp. 791-805
Persistent link: https://www.econbiz.de/10001017800
Saved in:
10
Strategic implications of market share attraction models
Karnani, Aneel Gobindram
- In:
Management science : journal of the Institute for …
31
(
1985
)
5
,
pp. 536-547
Persistent link: https://www.econbiz.de/10001015670
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