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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Vertriebsweg"
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Vertriebsweg
Marketing management
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competitive strategy
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Caldieraro, Fabio
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
14
Handbuch Multi-Channel-Marketing
9
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of retailing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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The journal of business & industrial marketing
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European journal of marketing : EJM
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Interactive and multi-channel marketing
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing
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Journal of marketing channels : distribution systems, strategy, and management
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Schriften zu Distribution und Handel
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Direct marketing : an international journal
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European journal of operational research : EJOR
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Gabler-Edition Wissenschaft
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International journal of globalisation and small business : IJGSB
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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Journal of media business studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kellogg on marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing letters : a journal of research in marketing
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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1
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
2
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
3
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
4
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
5
Seller search and market outcomes in online auctions
Kuruzovich, Jason
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10008701433
Saved in:
6
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
7
Integrating distribution strategy and tactics : a model and an application
Rangan, V. Kasturi
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1377-1389
Persistent link: https://www.econbiz.de/10001115796
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