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Search: subject_exact:"Marketing-Kommunikation"
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Marketingmanagement
15,944
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15,943
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3,146
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2,415
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2,415
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2,182
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2,180
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1,791
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1,790
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1,530
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1,513
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1,308
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1,304
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1,270
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1,248
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1,085
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1,060
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1,049
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1,007
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1,006
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853
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818
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742
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742
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707
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705
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662
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635
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605
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578
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575
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561
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559
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Kotler, Philip
87
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Kitchen, Philip J.
28
Vrontis, Demetris
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Drees, Norbert
19
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American Marketing Association
57
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
11
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
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4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
64
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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ECONIS (ZBW)
15,946
EconStor
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8201
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
8202
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
8203
Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
Saved in:
8204
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
8205
Special issue: Sustainability
Hult, G. Tomas M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008909616
Saved in:
8206
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
8207
Internet pricing : a two sided market perspective
Samanta, Swadesh Kumar
;
Pan, Hui
;
Woods, John
; …
- In:
International journal of economics and business research
3
(
2011
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10008932989
Saved in:
8208
A survey of market orientation research (1995 - 2008)
Liao, Shu-hsien
;
Chang, Wen-jung
;
Wu, Chi-chuan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 301-310
Persistent link: https://www.econbiz.de/10008934041
Saved in:
8209
On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
Saved in:
8210
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
8211
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
8212
'Newness to the firm'-variables in the NPD process of technology companies
Haverila, Matti
- In:
International journal of business innovation and research
5
(
2011
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10008934152
Saved in:
8213
Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Baillargeon, Lisa
;
Gélinas, Patrice
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10008935201
Saved in:
8214
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
8215
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
8216
Ethno-Marketing : das unbeachtete Potenzial der Migranten
Liebetrau, Axel
- In:
Insurance & Innovation ... : Ideen und Erfolgsrezepte …
(
2011
),
pp. 119-130
Persistent link: https://www.econbiz.de/10008936487
Saved in:
8217
Consequences of corporate environmental marketing strategies in New Zealand organisations
LeCren, Nicolette
;
Ozanne, Lucie K.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 156-177
Persistent link: https://www.econbiz.de/10009156911
Saved in:
8218
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
Saved in:
8219
Marketing communication
Sierra, Lorenzo
- In:
The IABC handbook of organizational communication : a …
,
(pp. 379-391)
.
2011
Persistent link: https://www.econbiz.de/10009158213
Saved in:
8220
Market orientation, intrapreneurship behavior, and organizational performance : test of a structural contingency model
Sun, Li-yun
;
Pan, Wen
- In:
Journal of leadership & organizational studies : JLOS; …
18
(
2011
)
2
,
pp. 274-285
Persistent link: https://www.econbiz.de/10009158259
Saved in:
8221
Governance structure choice in strategic alliances : the roles of alliance objectives, alliance management experience, and international partners
Teng, Bing-sheng
;
Das, Tushar K.
- In:
Strategic alliances in a globalizing world
,
(pp. 93-115)
.
2011
Persistent link: https://www.econbiz.de/10009159440
Saved in:
8222
Export intensity and marketing in transition economies : evidence from China
Ellis, Paul
;
Davies, Howard
;
Wong, Ada Hiu Kan
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 593-602
Persistent link: https://www.econbiz.de/10009159484
Saved in:
8223
Market orientation, guanxi, and business performance
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 522-533
Persistent link: https://www.econbiz.de/10009159491
Saved in:
8224
The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Liu, …
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
Saved in:
8225
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
8226
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
8227
Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
Saved in:
8228
Whose customers are they?
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10009160062
Saved in:
8229
Managing channel coordination in a multi-channel manufacturer-retailer supply chain
Yan, Ruiliang
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 636-642
Persistent link: https://www.econbiz.de/10009160097
Saved in:
8230
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
Saved in:
8231
Market orientation, service quality and organizational performance in service organizations in Malaysia
Thurasamy Ramayah
;
Samat, Nusrah
;
Lo May Chiun
- In:
Asia-Pacific journal of business administration
3
(
2011
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10009160422
Saved in:
8232
The better mousetrap fallacy : a case study of the Bali pathfinder tourist map
Leiper, Neil
;
Lamont, Matthew
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 95-103
Persistent link: https://www.econbiz.de/10009160495
Saved in:
8233
Web-Marketing für Hochschulen am Beispiel der Fakultät Wirtschaft der Hochschule Wismar
Wiebeck, Janine
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009160530
Saved in:
8234
The university in the modern marketplace
MacDonald, H. Ian
- In:
The university as a business?
,
(pp. 9-20)
.
2011
Persistent link: https://www.econbiz.de/10009160790
Saved in:
8235
Abschied vom Branding : wie man Kunden wirklich ans Kaufen führt - mit Marketing, das sich an Kaufprozessen orientiert
Rutschmann, Marc
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009161140
Saved in:
8236
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
8237
Tourist arrival forecasting by evolutionary fuzzy systems
Hadavandi, Esmaeil
;
Ghanbari, Arash
;
Shahanaghi, Kamran
; …
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1196-1203
Persistent link: https://www.econbiz.de/10009162185
Saved in:
8238
Technological turbulence, supplier market orientation, and buyer satisfaction
Terawatanavong, Civilai
;
Whitwell, Gregory J.
;
Widing, …
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 911-918
Persistent link: https://www.econbiz.de/10009228975
Saved in:
8239
Integrated communication : concern, internal and marketing communication
Vos, Marita
;
Schoemaker, Henny
-
2011
-
4th ed.
Persistent link: https://www.econbiz.de/10009229341
Saved in:
8240
Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009229464
Saved in:
8241
Value in markets
Aspers, Patrik
;
Beckert, Jens
- In:
The worth of goods : valuation and pricing in the economy
,
(pp. 3-38)
.
2011
Persistent link: https://www.econbiz.de/10009229666
Saved in:
8242
Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen - dargestellt am Beispiel einer Augenklinik
Wirbelauer, Christopher
;
Haller, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009229838
Saved in:
8243
Strategic orientations in management literature : three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations
Hakala, Henri
- In:
International journal of management reviews : IJMR
13
(
2011
)
2
,
pp. 199-217
Persistent link: https://www.econbiz.de/10009230214
Saved in:
8244
Capturing new markets : discover how smart companies create opportunities others don't
Wunker, Stephen M.
-
2011
-
1st ed
Persistent link: https://www.econbiz.de/10009231018
Saved in:
8245
Market orientation in a GLC : evidence from Malaysia
Arumugam, G. Sithamparam
;
Vinitha Guptan
;
Balachandran …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009231305
Saved in:
8246
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
8247
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
8248
Connecting with the customer in an emerging market context
Gupta, Devashish Das
-
2011
Persistent link: https://www.econbiz.de/10009232319
Saved in:
8249
The profit benefits of bundle pricing of complementary products
Yan, Ruiliang
;
Bandyopadhyay, Subir
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 355-361
Persistent link: https://www.econbiz.de/10009232566
Saved in:
8250
Soziale und netnographische Netzwerkanalysen am Beispiel von Blog-Communities : Identifikation von Consumer Insights zur Etablierung von Direktmarketingaktivitäten
Klaus, Martin
-
2011
Persistent link: https://www.econbiz.de/10009232700
Saved in:
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