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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Performance-Messung"
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Performance-Messung
Marketing management
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marketing strategy
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Allenby, Greg M.
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Arts, Joep
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of retailing and consumer services
5
European journal of marketing : EJM
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Cogent business & management
3
International journal of hospitality management
3
Journal of the Academy of Marketing Science
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Integrated brand marketing and measuring returns
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of targeting, measurement and analysis for marketing
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Management research review
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Marketing intelligence & planning
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The journal of brand management : an international journal
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The marketing review
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The profit impact of marketing strategy project : retrospect and prospects
2
Academic journal of economic studies
1
Advances in hospitality and leisure
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Australasian marketing journal
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business strategy series
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Cogent economics & finance
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Competitive drivers for improving future business performance
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Conference proceedings trends in business communication 2016
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Contemporary issues in marketing management
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Decision sciences : DS
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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EuroMed journal of business
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European journal of marketing
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The sense and non-sense of holdout sample validation in the presence of endogeneity
Ebbes, Peter
;
Papies, Dominik
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1115-1122
Persistent link: https://www.econbiz.de/10009427793
Saved in:
2
Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
Saved in:
3
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
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