The sense and non-sense of holdout sample validation in the presence of endogeneity
Peter Ebbes; Dominik Papies; Harald J. van Heerde
| Year of publication: |
2011
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|---|---|
| Authors: | Ebbes, Peter ; Papies, Dominik ; Heerde, Harald J. van |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 1115-1122
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Marketingtheorie | Marketing theory | Methodenkritik | Methodological criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427793