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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
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2019
Persistent link: https://www.econbiz.de/10012041487
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Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
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2015
Persistent link: https://www.econbiz.de/10011308711
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Legends in marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503416
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Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas
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2005
Persistent link: https://www.econbiz.de/10003905681
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