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subject:"Strategisches Management"
~type_genre:"Conference paper"
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Strategisches Management
Marketing management
62
Marketingmanagement
62
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
14
Online-Marketing
14
Brand management
12
Markenführung
12
Marketing
9
Beziehungsmarketing
7
Relationship marketing
7
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China
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Marktforschung
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Tourismusmarketing
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436
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35
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Baoling, Li
1
Pontiggia, Andrea
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Vescovi, Tiziano
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
2
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
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2
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
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