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subject:"Strategisches Management"
~type_genre:"Sammlung"
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Strategisches Management
Marketing management
39
Marketingmanagement
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Beziehungsmarketing
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Rajan Varadarajan
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Sheth, Jagdish N.
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Varadarajan, Rajan
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Sridhar, Srihari
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Legends in strategic marketing
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ECONIS (ZBW)
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Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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Strategy and performance
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803914
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3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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