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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
70
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing : JIMA
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Journal of retailing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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The journal of consumer marketing
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Business horizons
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Journal of strategic marketing
17
Springer eBook Collection
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The journal of business & industrial marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
International journal of retail & distribution management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
Cogent business & management
10
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Intention : customer perceived market orientation and perceived environmental sustainability information
Millson, Murray R.
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011478336
Saved in:
4
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
5
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
6
Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
7
A study of software product sampling
Tu, Yanbin
;
Lu, Min
;
Tung, Y. Alex
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009576389
Saved in:
8
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
9
Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance
Oyedele, Adesegun
;
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003602010
Saved in:
10
A discussion of new business models for 3D printing
Anderson, Phil
;
Sherman, Cherie Ann
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 280-294
Persistent link: https://www.econbiz.de/10003602030
Saved in:
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