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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
279
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
165
Journal of the Academy of Marketing Science
148
Journal of marketing
139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
103
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Hamburger Schriften zur Marketingforschung
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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1
The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.
;
Walker Reczek, Rebecca
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
Saved in:
2
A comprehensive typology of ethnic identities : implications for marketing and public policy
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011414127
Saved in:
3
The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
Saved in:
4
Broadening the paradigm of marketing as exchange : a public policy and marketing perspective
Hill, Ronald Paul
;
Martin, Kelly D.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10010373768
Saved in:
5
Toward marketplace diversity : a multimeasure, multidimensional study of the Journal of Public Policy & Marketing
DeBerry-Spence, Benét
;
Ekpo, Akon Elizabeth
;
Adelakun, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 6-15
Persistent link: https://www.econbiz.de/10009774998
Saved in:
6
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
7
Marketing amid the uncertainty of the social sector : do social entrepreneurs follow best marketing practices?
Newbert, Scott L.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10009565288
Saved in:
8
Consuming direct-to-consumer genetic tests : the role of genetic literacy and knowledge
Pearson, Yvette E.
;
Liu-Thompkins, Yuping
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009565304
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9
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
10
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R.
;
Murphy, Patrick E.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 284-292
Persistent link: https://www.econbiz.de/10009679199
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11
Understanding the value of on-premise signs as marketing devices for legal and public policy purposes
Taylor, Charles Robert
;
Sarkees, Matthew E.
;
Bang, Hae-kyong
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 185-194
Persistent link: https://www.econbiz.de/10009679228
Saved in:
12
Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.
;
Deshpandé, Rohit
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
Saved in:
13
Toward a public policy and marketing understanding of lobbying and its role in the development of public policy in the United States
Gabel, Terrance G.
;
Scott, Clifford D.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 89-95
Persistent link: https://www.econbiz.de/10009234740
Saved in:
14
Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
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15
In the beginning : the founding of Journal of Public Policy & Marketing
Kinnear, Thomas C.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 59-63
Persistent link: https://www.econbiz.de/10009235130
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16
Principle-based stakeholder marketing : insights from private triple-bottom-line firms
Mish, Jenny
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003979287
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17
Ethical beliefs and information asymmetries in supplier relationships
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10003979312
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18
Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands
Ingenbleek, Paul T. M.
;
Immink, Victor M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10003979315
Saved in:
19
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
20
Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.
;
Bradford, Kevin D.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
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21
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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22
Marketing foods and beverages in schools : the effect of school food policy on students' overweight measures
Dority, Bree L.
;
McGarvey, Mary G.
;
Kennedy, Patricia F.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 204-218
Persistent link: https://www.econbiz.de/10008759847
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23
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
24
The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
Saved in:
25
Marketing to the poor : an integrative justice model for engaging impoverished market segments
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003875128
Saved in:
26
Direct-to-consumer marketing of predictive medical genetic tests : assessment of current practices and policy recommendations
Liu, Yuping
;
Pearson, Yvette E.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10003789721
Saved in:
27
The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Sprott, David E.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10003717265
Saved in:
28
Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.
;
Andrews, J. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
Saved in:
29
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
30
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
31
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
32
The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
Saved in:
33
Perspectives on food marketing and childhood obesity : introduction to the special section
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 157-161
Persistent link: https://www.econbiz.de/10003672063
Saved in:
34
Creating an environment in which youths are encouraged to eat a healthier diet
Goldberg, Marvin E.
;
Gunasti, Kunter
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10003672080
Saved in:
35
Fast-food marketing and children's fast-food consumption : exploring parents' influences in an ethnically diverse sample
Grier, Sonya A.
;
Mensinger, Janell
;
Huang, Shirley H.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003672118
Saved in:
36
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
37
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Saved in:
38
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones
;
Weitz, Barton A.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
Saved in:
39
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
40
What does the definition of marketing tell us about ourselves?
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
Saved in:
41
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
42
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
43
The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
Saved in:
44
Marketing as constructive engagement
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
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45
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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46
Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001770707
Saved in:
47
Investigating potential market segments for energy conservation strategies
Downs, Philip E.
- In:
Journal of public policy & marketing : JPP & M ; an …
2
(
1983
),
pp. 136-152
Persistent link: https://www.econbiz.de/10001103731
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