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~subject:"Marketingtheorie"
~subject:"Markenartikel"
~isPartOf:"The journal of business & industrial marketing"
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Marketingtheorie
Markenartikel
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
47
Business-to-business marketing
47
Lieferantenmanagement
40
Supplier relationship management
40
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33
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33
Marketing
26
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20
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20
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18
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15
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15
Innovation management
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Consumer behaviour
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Brito, Carlos Henrique Figueiredo e Melo de
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Jalkala, Anne Maarit
1
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Keränen, Joona
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Sutton-Brady, Catherine
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Taylor, Tom
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1
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International Conference on Relationship Marketing <9, 2009, Berlin>
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The journal of business & industrial marketing
SpringerLink / Bücher
59
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of business research : JBR
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
27
Journal of marketing management : MM
26
Springer eBook Collection / Business and Economics
25
European journal of marketing : EJM
19
Journal of historical research in marketing
19
The journal of brand management : an international journal
18
AMS review : official publication of the Academy of Marketing Science
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
Lehrbuch
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Marketing theory
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The journal of product & brand management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of macromarketing
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Legends in marketing
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Journal of marketing
12
Journal of retailing and consumer services
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Springer eBook Collection / Business and Management
10
Europäische Hochschulschriften / 5
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
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9
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9
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9
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8
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6
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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1
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
2
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
3
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
4
Science mapping in industrial marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
5
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
6
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
7
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
8
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
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