//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~subject:"Markenartikel"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Markenartikel
Marketing management
62
Marketingmanagement
62
Marketing
31
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
14
Online-Marketing
14
Brand management
12
Markenführung
12
USA
8
United States
8
Beziehungsmarketing
7
Brand
7
Communication
7
Relationship marketing
7
Social Web
7
Social web
7
Marketing strategy
6
Marketing theory
6
Brand image
5
Kommunikation
5
Markenimage
5
Sustainability
5
China
4
E-commerce
4
Electronic Commerce
4
Artificial intelligence
3
Einzelhandel
3
Firm performance
3
Green marketing
3
Handelsmarke
3
Indonesia
3
Indonesien
3
Influencer
3
International marketing
3
Internationales Marketing
3
Künstliche Intelligenz
3
Market research
3
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
654
Aufsatz in Zeitschrift
654
Aufsatz im Buch
179
Book section
179
Lehrbuch
158
Textbook
142
Collection of articles of several authors
131
Sammelwerk
131
Hochschulschrift
121
Graue Literatur
101
Non-commercial literature
101
Thesis
98
Konferenzschrift
70
Aufsatzsammlung
68
Bibliografie enthalten
58
Bibliography included
58
Working Paper
46
Arbeitspapier
45
Conference proceedings
40
Glossar enthalten
39
Glossary included
39
Reprint
33
Case study
22
Fallstudie
22
Festschrift
18
Handbook
16
Handbuch
16
Conference paper
12
Einführung
11
Bibliografie
10
Collection of articles written by one author
10
Sammlung
10
Ratgeber
7
CD-ROM, DVD
6
Fallstudiensammlung
6
Guidebook
6
Mehrbändiges Werk
6
Multi-volume publication
6
Interview
5
more ...
less ...
Language
All
English
12
Author
All
Layton, Roger A.
3
Astuti, R. D.
1
Athanasula-Reppa, Anastasia
1
Brown, Stephen
1
Choi, Seung-chan
1
Daskou, Sofia
1
Derqui, Belén
1
Feri, Alessandro
1
Fudurić, Morana
1
Horvat, Sandra
1
Ind, Nicholas
1
Lichrou, Maria
1
Löbler, Helge
1
Maclaran, Pauline
1
Masouras, Andreas
1
O'Malley, Lisa
1
Patterson, Maurice
1
Rahman, R. E.
1
Shultz, Clifford J.
1
Tjandra, Nathalia C.
1
Varga, Ákos
1
Wang, Lingzhou
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Australasian marketing journal
3
Journal of marketing management : MM
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Journal of retailing and consumer services
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
3
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
4
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
Influencer marketing : brand awareness and purchase intention on YouTube
Rahman, R. E.
;
Astuti, R. D.
- In:
Digital economy for customer benefit and business …
,
(pp. 95-99)
.
2020
Persistent link: https://www.econbiz.de/10012228230
Saved in:
7
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
8
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
9
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
10
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
11
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
12
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->