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~subject:"Marketingtheorie"
~type_genre:"Article in journal"
~isPartOf:"Australasian marketing journal"
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Marketingtheorie
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21
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Marketing
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7
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Layton, Roger A.
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Australasian marketing journal
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
22
Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of strategic marketing
4
The marketing review
4
European management journal
3
International journal of islamic marketing and branding
3
Journal of business-to-business marketing
3
Journal of marketing communications
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
The journal of business & industrial marketing
3
Foundations and trends in marketing : FTMKT
2
International marketing review
2
Journal of customer behaviour
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Journal of marketing education : JME
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Journal of marketing research : JMR
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Journal of service management
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
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Business horizons
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ECONIS (ZBW)
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
5
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
6
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
7
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
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