//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Eggert, Andreas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
2
Marketing theory
2
Marketingtheorie
2
Service-Dominant Logic
2
Service-dominant logic
2
Value creation
2
B-to-B-Marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Customer value
1
Kundenwert
1
Lieferantenmanagement
1
Relationship marketing
1
Supplier relationship management
1
Theory of value
1
Value in exchange
1
Value in use
1
Value propositions
1
Werttheorie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Eggert, Andreas
Lindgreen, Adam
4
Johnston, Wesley J.
3
Vargo, Stephen L.
3
Di Benedetto, C. Anthony
2
Frow, Pennie
2
Henneberg, Stephan
2
Jacob, Frank
2
Matthyssens, Paul
2
Meffert, Heribert
2
Möller, K. E. Kristian
2
Mühlbacher, Hans
2
Paliwoda, Stanley J.
2
Payne, Adrian
2
Rollins, Minna
2
Ulaga, Wolfgang
2
Aarikka-Stenroos, Leena
1
Abrahamsen, Morten H.
1
Aitken, Robert
1
Akaka, Melissa Archpru
1
Albers, Sönke
1
Ballantyne, David
1
Barner-Rasmussen, Wilhelm
1
Batt, Peter J.
1
Baumann, Jasmin
1
Behrens, Gerold
1
Bellenger, Danny N.
1
Bizzi, Lorenzo
1
Blankson, Charles
1
Bode, Matthias
1
Bongartz, Michael
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Cederlund, Cecilia
1
Chen, Yen-chun
1
Chiu, Hung-Chang
1
Dacin, Peter A.
1
Deitz, George D.
1
Dibb, Sally
1
Diller, Hermann
1
more ...
less ...
Published in...
All
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Industrial marketing management : the international journal for industrial and high-tech firms
Kaiserslauterer Schriftenreihe Marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->