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Search: subject_exact:"Marketingtheorie"
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Marketing theory
22
Marketingtheorie
22
Market research
8
Marktforschung
8
Critical Management Studies
6
Critical management studies
6
Theorie
6
Theory
6
Consumer behaviour
4
International business research
4
Internationale Betriebswirtschaftslehre
4
Konsumentenverhalten
4
Scientific method
3
Wissenschaftliche Methode
3
Marketing
2
Social change
2
Sozialer Wandel
2
Armut
1
Armutsbekämpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business ethics
1
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1
Epistemology
1
Erkenntnistheorie
1
Globalisierung
1
Globalization
1
History of economic thought
1
Kritik
1
Macht
1
Marketing management
1
Marketingmanagement
1
Poverty
1
Poverty reduction
1
Power
1
Relationship marketing
1
Unternehmensethik
1
Welt
1
World
1
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Book / Working Paper
22
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Collection of articles of several authors
14
Sammelwerk
14
Mehrbändiges Werk
5
Multi-volume publication
5
Reprint
2
Language
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English
22
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Tadajewski, Mark
10
Malhotra, Naresh K.
6
Cluley, Robert
5
Maclaran, Pauline
4
Shapiro, Stanley J.
2
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SAGE library in marketing
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
22
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1
Transforming marketing, consumer and society dynamics
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243521
Saved in:
2
The boundaries of marketing and consumer practice
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243522
Saved in:
3
Managing marketplace relations
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243523
Saved in:
4
International perspectives of marketing theory
Tadajewski, Mark
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010243553
Saved in:
5
The structuring of marketing and consumer practice
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243757
Saved in:
6
Power, resistance and marketplace boundaries
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243758
Saved in:
7
Conceptual and ethical critiques
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243759
Saved in:
8
Critical marketing and critiques of marketing
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243760
Saved in:
9
New directions in critical marketing studies
Tadajewski, Mark
(
contributor
);
Cluley, Robert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010243768
Saved in:
10
Critical marketing studies
Tadajewski, Mark
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003775430
Saved in:
11
Macromarketing - a global focus ; Vol. 1
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003875341
Saved in:
12
Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003829265
Saved in:
13
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605073
Saved in:
14
Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
15
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
16
Marketing theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003534831
Saved in:
17
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
18
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
19
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
20
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
21
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
22
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
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