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Search: subject_exact:"Marketingtheorie"
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Marketing theory
27
Marketingtheorie
27
Paul E. Green
7
Consumer behaviour
6
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6
Marketing management
6
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6
Marketing
5
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4
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4
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3
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2
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Sheth, Jagdish N.
18
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7
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4
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2
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Essays on loyalty programs : insights on design elements and exit decisions
Rehnen, Lena-Marie
-
2016
Persistent link: https://www.econbiz.de/10011669062
Saved in:
11
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
12
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
13
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
14
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
15
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
16
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
17
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
18
Legends in marketing: Shelby D. Hunt
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937039
Saved in:
19
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
20
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
21
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
22
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
23
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
24
Essays in sales compensation and direct marketing
Steenburgh, Thomas J.
-
2004
Persistent link: https://www.econbiz.de/10003777155
Saved in:
25
Empirical essays on price discrimination and market segmentation
Khan, Romana
-
2004
Persistent link: https://www.econbiz.de/10003778028
Saved in:
26
Essays on Menger in the neoclassical tradition
Kjar, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10003779976
Saved in:
27
Ausgewählte Beiträge zum Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
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