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~person:"Hanssens, Dominique M."
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Search: subject_exact:"Marketingwissenschaft"
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Marketing theory
11
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11
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3
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3
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2
Customer acquisition
2
Information dissemination
2
Informationsverbreitung
2
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alcohol
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banner ads
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Hanssens, Dominique M.
Tadajewski, Mark
77
Sheth, Jagdish N.
50
Hunt, Shelby D.
43
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
20
Saren, Michael
20
Grönroos, Christian
19
Bruhn, Manfred
16
Keller, Kevin Lane
16
Kuß, Alfred
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
Baker, Michael John
9
Cova, Bernard
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Erasmus Research Institute of Management
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Handbook of marketing decision models
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
MSI reports : working paper series
1
The history of marketing science
1
Tijdschrift voor economie en management
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ECONIS (ZBW)
11
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1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
3
Econometric models
Hanssens, Dominique M.
- In:
The history of marketing science
,
(pp. 99-127)
.
2014
Persistent link: https://www.econbiz.de/10010415909
Saved in:
4
Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
5
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
6
Models for the financial-performance effects of marketing
Hanssens, Dominique M.
;
Dekimpe, Marnik G.
- In:
Handbook of marketing decision models
,
(pp. 501-523)
.
2008
Persistent link: https://www.econbiz.de/10003755292
Saved in:
7
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
8
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
Saved in:
9
Persistence models and marketing strategy
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Tijdschrift voor economie en management
50
(
2005
)
5
,
pp. 855-883
Persistent link: https://www.econbiz.de/10003211166
Saved in:
10
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
11
Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
Saved in:
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