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subject:"Markenführung"
~person:"Wooliscroft, Ben"
~person:"Breazeale, Michael"
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Markenführung
Marketing theory
12
Marketingtheorie
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Brand management
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macromarketing
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Wooliscroft, Ben
Breazeale, Michael
Fournier, Susan
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Heun, Thomas
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Dänzler, Stefanie
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Strong brands, strong relationships
1
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ECONIS (ZBW)
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On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
4
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
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