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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Marketing letters : a journal of research in marketing
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
NBER Working Paper
24
Journal of business research : JBR
17
Discussion paper / Centre for Economic Policy Research
15
Working paper
15
Review of industrial organization : RIO
12
Economics letters
10
International journal of industrial organization
9
International journal of the economics of business
8
Journal of retailing and consumer services
8
Applied economics
7
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
Ifo Schnelldienst
7
Industrial and corporate change
7
Journal of air transport management
7
Journal of financial economics
7
Journal of industry, competition and trade
7
Journal of marketing
7
International journal of economics and finance
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of competition law & economics
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of industrial economics
6
The review of economics and statistics
6
Discussion paper
5
Discussion paper / NHH, Department of Economics
5
Discussion papers / CEPR
5
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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ERIM report series research in management
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International economics & finance journal : (IEFJ)
5
International journal of economics and financial issues : IJEFI
5
Journal of business strategy
5
Journal of marketing research : JMR
5
Journal of regional science
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Review of world economics
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1
Platform break-even market share
Arce M., Daniel G.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 713-725
Persistent link: https://www.econbiz.de/10014458469
Saved in:
2
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
3
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Tsao, Hsiu-yuan
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009722396
Saved in:
4
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
5
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
6
Kartelle, Konsortien, Kooperationen und die Entstehung neuer Märkte
Möllering, Guido
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 770-796
Persistent link: https://www.econbiz.de/10008696359
Saved in:
7
Ein Ansatz zur Messung des finanziellen Werts versunkener Marken
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
6
,
pp. 598-624
Persistent link: https://www.econbiz.de/10008650562
Saved in:
8
Zur Charakterisierung von Preisspielräumen
Gaul, Wolfgang
;
Löffler, Michael
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
11
,
pp. 1056-1074
Persistent link: https://www.econbiz.de/10001422603
Saved in:
9
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
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