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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Marketing letters : a journal of research in marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
28
Working paper / National Bureau of Economic Research, Inc.
27
NBER Working Paper
24
Journal of business research : JBR
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7
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Ifo Schnelldienst
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Industrial and corporate change
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Journal of air transport management
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Journal of financial economics
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Journal of industry, competition and trade
7
Journal of marketing
7
International journal of economics and finance
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Journal of competition law & economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ERIM report series research in management
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International economics & finance journal : (IEFJ)
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International journal of economics and financial issues : IJEFI
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Journal of business strategy
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Journal of marketing research : JMR
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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1
Platform break-even market share
Arce M., Daniel G.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 713-725
Persistent link: https://www.econbiz.de/10014458469
Saved in:
2
Impact of product originality and supply chain structure on market share in the pharmaceutical industry
Göllü, Emre
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10011705022
Saved in:
3
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
Saved in:
4
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
5
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
6
Originator and generic medicine : pricing and market share
Smit, Eon van der M.
;
Bredenkamp, Jhandré
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009770366
Saved in:
7
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Tsao, Hsiu-yuan
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009722396
Saved in:
8
Originator and generic medicine : pricing and market share
Smit, Eon van der Merwe
;
Bredenkamp, Jhandré
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 104-119
Persistent link: https://www.econbiz.de/10010160212
Saved in:
9
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
10
More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
11
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
12
Kartelle, Konsortien, Kooperationen und die Entstehung neuer Märkte
Möllering, Guido
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 770-796
Persistent link: https://www.econbiz.de/10008696359
Saved in:
13
Ein Ansatz zur Messung des finanziellen Werts versunkener Marken
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
6
,
pp. 598-624
Persistent link: https://www.econbiz.de/10008650562
Saved in:
14
Zur Charakterisierung von Preisspielräumen
Gaul, Wolfgang
;
Löffler, Michael
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
51
(
1999
)
11
,
pp. 1056-1074
Persistent link: https://www.econbiz.de/10001422603
Saved in:
15
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
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