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~person:"Füller, Johann"
~subject:"New product development"
~type:"article"
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New product development
Produktentwicklung
13
Customer integration
7
Kundenintegration
7
Consumer behaviour
6
Innovation management
6
Innovationsmanagement
6
Konsumentenverhalten
6
Social Web
6
Social web
6
Innovation
4
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Crowdsourcing
2
Innovation diffusion
2
Innovationsdiffusion
2
Markenartikel
2
Markenimage
2
Relationship marketing
2
Absatz
1
Betriebliche Wertschöpfung
1
Brand co-creation
1
Brand value
1
Co-creation
1
Consumer attitudes
1
Creativity
1
Customer relationship management
1
Diffusion of innovation
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Forecasting model
1
High technology
1
Hochtechnologie
1
Impact assessment
1
Innovation communities
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Internet marketing
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11
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11
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2
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English
12
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1
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Füller, Johann
Calantone, Roger J.
33
Brem, Alexander
27
Di Benedetto, C. Anthony
27
Herstatt, Cornelius
19
Griffin, Abbie
17
Dell'Era, Claudio
16
Gassmann, Oliver
16
Hultink, Erik J.
16
Song, Michael
16
Haapasalo, Harri
13
Akgün, Ali E.
12
Cooper, Robert G.
12
Dayan, Mumin
12
De Jong, Jeroen P. J.
12
Griffith, David A.
12
Hippel, Eric von
12
O'Cass, Aron
12
Rubera, Gaia
12
Simms, Chris
12
Van Den Bulte, Christophe
12
Barczak, Gloria
11
Bouncken, Ricarda B.
11
Brettel, Malte
11
Dahl, Darren W.
11
Frishammar, Johan
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
Daim, Tugrul U.
10
Frattini, Federico
10
Keskin, Halit
10
Lager, Thomas
10
Lakemond, Nicolette
10
Liu, Yang
10
Verganti, Roberto
10
Wu, Jie
10
Zedtwitz, Maximilian von
10
Zhou, Kevin Zheng
10
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Journal of management information systems : JMIS
2
Creativity and innovation management
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business strategy
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Problems and perspectives in management : PPM ; international research journal
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
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1
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
3
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
Saved in:
4
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
5
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
6
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
7
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
8
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
9
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
10
Online forum discussion-based forecasting of new product market performance
Mühlbacher, Hans
;
Füller, Johann
;
Huber, Lorraine
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009271596
Saved in:
11
HYVE : Entwicklung von Plattformen für erfolgreiches Crowdsourcing
Füller, Johann
;
Pirker, Clemens
;
Lenz, Annett
- In:
Crowdsourcing : Innovationsmanagement mit …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10008664262
Saved in:
12
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
13
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
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