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Marktforschung
29
Vereinigte Staaten
10
USA
5
Market research
4
Innovation
2
Verbraucher
2
Absatz
1
Absatztechnik
1
Arbeitsgruppe
1
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1
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1
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1
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1
Betriebsnachrichtenwesen
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Beziehungsmarketing
1
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1
Big data
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1
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1
Consumer behaviour
1
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1
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24
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5
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Haynes, Joel B.
2
Adler, Lee
1
Anderson, Rolph E.
1
Bendle, Neil T.
1
Bezilla, Robert
1
Blackwell, Roger D.
1
Boone, Louis E.
1
Boyd jr., Harper W.
1
Bushmann, F. Anthony
1
Cavusgil, S. Tamer
1
Cleland, David I.
1
Crane, Frederick G.
1
Crawford, C. Merle
1
Dass, Mayukh
1
Day, Ralph L.
1
Duncan, Patricia L.
1
Elliott, Clifford
1
Engel, James F.
1
Fox, Harold W.
1
Harder, Virgil E.
1
Holbert, Neil Bruce
1
Javalgi, Rajshekhar G.
1
Jolson, Marvin A.
1
King, Willam R.
1
Kollat, David T.
1
Kotler, Philip
1
Kumar, Shivina
1
Lee, Chaewon
1
Lindell, Frank R.
1
Lindsay, Franklin A.
1
Mayer, Charles S.
1
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1
Meyer, Marc H.
1
Michman, Ronald D.
1
Parasuraman, A.
1
Riesz, Peter C.
1
Robinson, Richard
1
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1
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Business horizons
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
29
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1
Uncovering the message from the mess of big data
Bendle, Neil T.
;
Wang, Xin
- In:
Business horizons
59
(
2016
)
1
,
pp. 115-124
Persistent link: https://www.econbiz.de/10011422876
Saved in:
2
Connecting ethnography to the business of innovation
Meyer, Marc H.
;
Crane, Frederick G.
;
Lee, Chaewon
- In:
Business horizons
59
(
2016
)
6
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011609855
Saved in:
3
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
4
International marketing research : a global project management perspective
Young, Robert B.
;
Javalgi, Rajshekhar G.
- In:
Business horizons
50
(
2007
)
2
,
pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
Saved in:
5
Financial ABCs of test-marketing
Fox, Harold W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
Saved in:
6
Guidelines for export market research
Cavusgil, S. Tamer
- In:
Business horizons
28
(
1985
)
6
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003509627
Saved in:
7
Research's place in the marketing budget
Parasuraman, A.
- In:
Business horizons
26
(
1983
)
2
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
Saved in:
8
Two-way television: a tool new product research
Bushmann, F. Anthony
;
Robinson, Richard
- In:
Business horizons
24
(
1981
)
4
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003506878
Saved in:
9
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C.
- In:
Business horizons
23
(
1980
)
3
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
Saved in:
10
The duble income family : a new market target
Michman, Ronald D.
- In:
Business horizons
23
(
1980
)
4
,
pp. 31-37
Persistent link: https://www.econbiz.de/10002481608
Saved in:
11
Personality measures and market segmentation
Engel, James F.
;
Kollat, David T.
;
Blackwell, Roger D.
- In:
Business horizons
12
(
1969
)
3
,
pp. 61-70
Persistent link: https://www.econbiz.de/10002119699
Saved in:
12
Ethics in marketing research
Bezilla, Robert
;
Haynes, Joel B.
;
Elliott, Clifford
- In:
Business horizons
19
(
1976
)
2
,
pp. 83-86
Persistent link: https://www.econbiz.de/10003492016
Saved in:
13
The industrial salesman as a source of market information
Webster jr., Frederick E.
- In:
Business horizons
8
(
1965
)
1
,
pp. 77-82
Persistent link: https://www.econbiz.de/10002990842
Saved in:
14
Research : the ways of academe and business
Holbert, Neil Bruce
- In:
Business horizons
19
(
1976
)
1
,
pp. 36-38
Persistent link: https://www.econbiz.de/10002849995
Saved in:
15
Are consumers really satisfied?
Wotruba, Thomas R.
;
Duncan, Patricia L.
- In:
Business horizons
18
(
1975
)
1
,
pp. 85-90
Persistent link: https://www.econbiz.de/10003005470
Saved in:
16
How market research discourages major innovation
Tauber, Edward M.
- In:
Business horizons
17
(
1974
)
3
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002910337
Saved in:
17
Better management of market information
Uhl, Kenneth P.
- In:
Business horizons
9
(
1966
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10002924584
Saved in:
18
Marshal your marketing information
Lindsay, Franklin A.
- In:
Business horizons
5
(
1962
)
2
,
pp. 53-60
Persistent link: https://www.econbiz.de/10002491143
Saved in:
19
A design for the firmʹs marketing nerve center
Kotler, Philip
- In:
Business horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Saved in:
20
The pricing of marketing research services
Haynes, Joel B.
;
Wilkens, Paul L.
- In:
Business horizons
17
(
1974
)
5
,
pp. 75-80
Persistent link: https://www.econbiz.de/10002756125
Saved in:
21
Using PERT in marketing research
Harder, Virgil E.
;
Lindell, Frank R.
- In:
Business horizons
9
(
1966
)
1
,
pp. 97-102
Persistent link: https://www.econbiz.de/10002669695
Saved in:
22
The overlooked ingredient in survey research
Mayer, Charles S.
- In:
Business horizons
9
(
1966
)
3
,
pp. 75-82
Persistent link: https://www.econbiz.de/10002440822
Saved in:
23
Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee
- In:
Business horizons
13
(
1970
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
Saved in:
24
Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Anderson, Rolph E.
;
Jolson, Marvin A.
- In:
Business horizons
16
(
1973
)
2
,
pp. 11-16
Persistent link: https://www.econbiz.de/10001833613
Saved in:
25
Optimizing marketing research through costbenefit analysis
Day, Ralph L.
- In:
Business horizons
9
(
1966
)
3
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002062239
Saved in:
26
Competitive business intelligence systems
Cleland, David I.
;
King, Willam R.
- In:
Business horizons
18
(
1975
)
6
,
pp. 19-28
Persistent link: https://www.econbiz.de/10002010528
Saved in:
27
A shotgun marriage of mathematics and marketing?
Crawford, C. Merle
- In:
Business horizons
9
(
1966
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10002038693
Saved in:
28
Marketing consumer goods in Australia : The business scene in the land of the "outback"
Boyd jr., Harper W.
;
McConnell, J. Douglas
- In:
Business horizons
11
(
1968
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10002026787
Saved in:
29
A proposed cure for the information explosion
Boone, Louis E.
- In:
Business horizons
15
(
1972
)
6
,
pp. 67-72
Persistent link: https://www.econbiz.de/10001938116
Saved in:
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