//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Aaker, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktforschung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
22
Marketingforschung
12
Market research
7
Theorie
7
Theory
7
USA
6
United States
6
Absatzpolitik
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Verbraucher
2
Vereinigte Staaten
2
Werbung
2
Absatzforschung
1
Absatzplannung
1
Advertising
1
Advertising industry
1
Betriebsführung
1
Betriebswirtschaftliche Verfahrensforschung
1
Betriebswirtschaftslehre
1
Business economics
1
Consumer advice
1
Consumer behaviour
1
Consumer protection
1
Hand- und Lehrbücher, Nachschlagewerke
1
International marketing
1
Internationales Marketing
1
Kanada
1
Konsumentenverhalten
1
Lehrbuch
1
Management
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Produktgestaltung
1
Statistical method
1
Statistik
1
more ...
less ...
Type of publication
All
Book / Working Paper
16
Article
6
Type of publication (narrower categories)
All
Lehrbuch
10
Textbook
6
Glossar enthalten
4
Glossary included
4
Bibliografie
1
CD-ROM, DVD
1
Language
All
English
14
Undetermined
8
Author
All
Aaker, David A.
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
more ...
less ...
Published in...
All
Journal of marketing research : JMR
3
California management review
1
Interfaces : the INFORMS journal on the practice of operations research
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Prentice-Hall international series in management
1
Wiley series in marketing
1
Source
All
ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
2
Showing
1
-
22
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
5
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
8
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10004255067
Saved in:
11
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
12
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
13
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
14
Marketing research : private and public sector decisions
Aaker, David A.
;
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10004601582
Saved in:
15
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
16
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
17
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
18
A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
Saved in:
19
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Saved in:
20
Management science in marketing : the state of the art
Aaker, David A.
- In:
Interfaces : the INFORMS journal on the practice of …
3
(
1973
)
4
,
pp. 17-31
Persistent link: https://www.econbiz.de/10001784684
Saved in:
21
Modeling store choice behavior
Aaker, David A.
;
Jones, J. Morgan
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
Saved in:
22
A new method for evaluating stochastic models of brand choice
Aaker, David A.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 300-306
Persistent link: https://www.econbiz.de/10001784743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->