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person:"Day, George S."
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Search: subject_exact:"Marktforschung"
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Marktforschung
24
Marketingforschung
12
Market research
8
USA
7
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7
Theorie
6
Theory
6
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3
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2
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2
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2
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2
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2
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2
Absatzforschung
1
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1
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1
Betriebswirtschaftliche Einführungsschrift
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1
Consumer behaviour
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9
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1
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13
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11
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Day, George S.
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Journal of advertising research
3
Journal of marketing research : JMR
3
California management review
1
Journal of marketing
1
Problems in Canadian marketing : [papers]
1
West series on strategic market management
1
Wiley series in marketing
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
2
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1
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
5
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
6
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
8
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10004255067
Saved in:
11
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
12
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
13
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
14
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
15
Marketing research : private and public sector decisions
Aaker, David A.
;
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10004601582
Saved in:
16
Customer-orinted approaches to indentifying product-markets
Day, George S.
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 8-19
Persistent link: https://www.econbiz.de/10002061394
Saved in:
17
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
18
Attitudes and awareness as predictors of market share
Assael, Henry
;
Day, George S.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
Saved in:
19
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
20
The changing environment of marketing research in Canada
Day, George S.
;
Ryans, Adrian B.
- In:
Problems in Canadian marketing : [papers]
,
(pp. 203-222)
.
1977
Persistent link: https://www.econbiz.de/10002061320
Saved in:
21
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
22
Stability of appliance brand awareness
Day, George S.
;
Pratt jr., Robert W.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 85-89
Persistent link: https://www.econbiz.de/10002061489
Saved in:
23
A two-dimensional concept of brand loyalty
Day, George S.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
Saved in:
24
Using cluster analysis to improve marketing experiments
Day, George S.
;
Heeler, Roger M.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
Saved in:
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