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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
The journal of product innovation management : an …
29
(
2012
)
2
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
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High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
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