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~person:"Albers, Sönke"
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Search: subject_exact:"Marktsegmentierung"
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Marktsegmentierung
20
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18
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7
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5
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4
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4
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Albers, Sönke
Dibb, Sally
Dolnicar, Sara
27
Occhino, Filippo
18
Leisch, Friedrich
12
Pepels, Werner
12
Rundle-Thiele, Sharyn
12
Vayanos, Dimitri
12
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11
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11
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
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8
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7
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7
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7
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ECONIS (ZBW)
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1
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
Saved in:
2
Changing times for social marketing segmentation
Dibb, Sally
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 41-59)
.
2017
Persistent link: https://www.econbiz.de/10011557884
Saved in:
3
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
4
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
5
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
6
Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc
;
Albers, Sönke
;
Wagner, Nils
;
Frie, Monika
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
Saved in:
7
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
8
Evaluating market-segmentation research priorities : targeting re-emancipation
Quinn, Lee
;
Dibb, Sally
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10008810708
Saved in:
9
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
10
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
11
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
12
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2008
Persistent link: https://www.econbiz.de/10003517735
Saved in:
13
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2007
Persistent link: https://www.econbiz.de/10004897051
Saved in:
14
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
Saved in:
15
Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten
(
contributor
);
Dibb, Sally
(
contributor
)
-
Academy of Marketing / Special Interest Group in Market …
-
2004
Persistent link: https://www.econbiz.de/10003354619
Saved in:
16
Diagnosing and treating segmentation barriers in business-to-business-markets
Dibb, Sally
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 40-46
Persistent link: https://www.econbiz.de/10001930309
Saved in:
17
Verkaufsaußendienst : Organisation - Planung - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001667519
Saved in:
18
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
19
Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte
Krafft, Manfred
;
Albers, Sönke
-
1999
Persistent link: https://www.econbiz.de/10001454142
Saved in:
20
The market segmentation workbook : target marketing for marketing managers
Dibb, Sally
;
Simkin, Lyndon
-
1996
Persistent link: https://www.econbiz.de/10004301750
Saved in:
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