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~person:"Saayman, Melville"
~person:"Sondhi, Neena"
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Market segmentation
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Saayman, Melville
Sondhi, Neena
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23
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International journal of event and festival management
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1
Consumption of organic food products : an emerging market perspective
Sondhi, Neena
- In:
International journal of management practice : IJMP
10
(
2017
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
Saved in:
2
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
3
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
4
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
5
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
6
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
7
Segmentation of impulse buyers in an emerging market - an exploratory study
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011598571
Saved in:
8
Why pay to view wildflowers in South Africa?
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
1
,
pp. 81-97
Persistent link: https://www.econbiz.de/10010516609
Saved in:
9
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
Saved in:
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