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~subject:"Value creation"
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Search: subject_exact:"Mathematische Logik"
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Value creation
Logik
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institutional logics
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Service-Dominant Logic
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Lusch, Robert F.
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Building learning experiences in a changing world
1
European journal of marketing
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ECONIS (ZBW)
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1
Value-dominant logic : organizational principles
Mahajan, Gautam
;
Kumar, V.
;
Tregua, Marco
;
Bruni, Roberto
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1245-1271
Persistent link: https://www.econbiz.de/10014252279
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2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
6
How should service-dominated logic be applied to business education?
Semeijn, Janjaap
;
Semeijn, Judith H.
;
Caniëls, Marjolein
- In:
Building learning experiences in a changing world
,
(pp. 45-54)
.
2011
Persistent link: https://www.econbiz.de/10009231904
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