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Media mix
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Journal of advertising research
Journal of marketing communications
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Europäische Kulturen in der Wirtschaftskommunikation
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Schriftenreihe der HHL Leipzig Graduate School of Management
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Hamburger Materialien zur Medien-Information : Schriftenreihe zur Theorie, Methodik und Praxis der Medieninformationsarbeit
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Leitfaden Online-Marketing ; [Bd. 1]
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Medienbetriebswirtschaftslehre - Marketing
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Passauer Schriften zur Kommunikationswissenschaft : PSK
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Policy and marketing strategies for digital media
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ECONIS (ZBW)
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Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
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2
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
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3
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
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4
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
5
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
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