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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Media mix
62
Mediamix-Strategie
62
Werbewirkung
21
Advertising effects
20
Media-Mix
20
Marketingmanagement
19
Internet marketing
17
Marketing management
17
Online-Marketing
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Advertising
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Werbung
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Deutschland
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Germany
11
Advertising media
9
Consumer behaviour
9
Konsumentenverhalten
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Media industries
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Mediensektor
9
Synergie
9
Synergy
9
Werbeträger
9
Marketing
8
Communication media
7
Kommunikationsmedien
7
Medienwirtschaft
7
Kommunikationspolitik
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Werbeplanung
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Advertising planning
5
Erfolgsfaktor
5
Fernsehwerbung
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Kommunikation
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Marketingstrategie
5
Public relations
5
Success factor
5
Television advertising
5
Unternehmen
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Öffentlichkeitsarbeit
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Cross Media Publishing
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Kampagne
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Management
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Block, Martin P.
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Klink, Benjamin
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Navarro-Bailón, María Ángeles
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
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3
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
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