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~person:"Reid, Leonard N."
~person:"Koppetsch, Cornelia"
~subject:"Theory-practice divide"
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Journal of advertising : official publication of the American Academy of Advertising
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Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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