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~subject:"Advertising effects"
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Advertising effects
Media professions
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Coleman, Catherine A.
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Nyilasy, Gergely
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Reid, Leonard N.
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Zayer, Linda Tuncay
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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