//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
~subject:"Media industries"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media research"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Media industries
Communication science
180
Kommunikationswissenschaft
180
Kommunikation
43
Communication
34
Internal communication
33
Interne Kommunikation
33
Öffentlichkeitsarbeit
32
Public relations
31
Theorie
22
Theory
22
Unternehmen
13
Organisationstheorie
11
Organization theory
11
Corporate Social Responsibility
8
Corporate social responsibility
8
Organisationsforschung
8
Organizational research
8
Social Web
8
Social web
8
Strategic management
8
Strategisches Management
8
Bibliometrics
7
Bibliometrie
7
Enterprise
7
Kommunikationsmedien
7
Advertising
6
Communication media
6
Crisis management
6
Führungskräfte
6
Krisenmanagement
6
Language
6
Managers
6
Sprache
6
Stakeholder
6
Unternehmenskultur
6
Werbung
6
Cognition
5
Corporate culture
5
Kognition
5
Risikokommunikation
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
20
Portuguese
1
Author
All
Carlsson, Ulla
1
Cho, Soyoen
1
Colliander, Jonas
1
Dahlén, Micael
1
Faber, Ronald J.
1
Gonser, Nicole
1
Huh, Jisu
1
Karmasin, Matthias
1
Kienzler, Stephanie
1
Lagerwerf, Luuk
1
Meijers, Anoe
1
Modig, Erik
1
Rimscha, M. Bjørn von
1
Süssenbacher, Daniela
1
more ...
less ...
Institution
All
De Gruyter Mouton
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Handbooks of communication science
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
);
Kienzler, Stephanie
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10011791795
Saved in:
2
Freedom of expression in the digital transition : speech at the European Symposium on Media Policy 2015, Oslo 20 November 2015
Carlsson, Ulla
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10011676070
Saved in:
3
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
4
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
5
Public Value : Theorie und Praxis im internationalen Vergleich
Karmasin, Matthias
(
ed.
);
Süssenbacher, Daniela
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008669178
Saved in:
6
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->