Management and economics of communication
edited by M. Bjørn von Rimscha ; in cooperation with Stephanie Kienzler
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Rimscha, M. Bjørn von (ed.) ; Kienzler, Stephanie (ed.) |
| Institutions: | De Gruyter Mouton (publisher) |
| Publisher: |
Boston : De Gruyter |
| Subject: | Kommunikationswissenschaft | Communication science | Kommunikationsmedien | Communication media | Medienmarkt | Media market | Mediensektor | Media industries | Medienwettbewerb | Media competition | Marketing | Theorie | Theory | Welt | World | Medienökonomik | Media economics | Medienmanagement | Media management | Nordamerika | North America | Lateinamerika | Latin America | Nordeuropa | Northern Europe | Südeuropa | Southern Europe | Osteuropa | Eastern Europe | Ostasien | East Asia | China | Indien | India | Australien | Australia | Neuseeland | New Zealand | Afrika | Africa | Wirtschaft | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 511 Seiten 24 cm x 17 cm |
|---|---|
| Series: | Handbooks of communication science ; volume 30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook |
| Language: | English |
| ISBN: | 3-11-058716-5 ; 978-3-11-058716-6 ; 978-3-11-058955-9 ; 978-3-11-058954-2 ; 978-3-11-058720-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791795