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~type:"article"
~person:"Urban, Glen L."
~person:"Segijn, Claire M."
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Search: subject_exact:"Media usage"
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Media usage
6
Mediennutzung
6
Agent-based modeling
3
Agentenbasierte Modellierung
3
Consumer behaviour
3
Großbritannien
3
Internet marketing
3
Konsumentenverhalten
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Multimedia
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Communication media
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Media multitasking
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Mediensektor
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Urbanisierung
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composition
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media diary
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Urban, Glen L.
Segijn, Claire M.
Klingler, Walter
9
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6
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Varan, Duane
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Wilbur, Kenneth C.
5
Beal, Virginia
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Buraimo, Babatunde
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Eimeren, Birgit van
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Feierabend, Sabine
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Hudders, Liselot
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Silberer, Günter
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Simmons, Robert
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Smit, Edith G.
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Gerhard, Heinz
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Liberali, Guilherme
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
2
Insight into everyday media use with multiple screens
Segijn, Claire M.
;
Voorveld, Hilde
;
Vandeberg, Lisa
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 779-797
Persistent link: https://www.econbiz.de/10011799724
Saved in:
3
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
4
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
5
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
6
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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