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type_genre:"Thesis"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Media usage"
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Media usage
5
Mediennutzung
5
Internet marketing
2
Online-Marketing
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1
Advertising effects
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
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Consumer behaviour
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Aalberts, Robert J.
1
Alvarez, Isabel
1
Beal, Virginia
1
Bellman, Steven
1
Buzeta, Cristian
1
Cannon, Hugh M.
1
Chatterjee, Sheshadri
1
Hames, David S.
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Manzur, Enrique
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Mariani, Marcello M.
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Thistle, Paul D.
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Uribe, Rodrigo
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Varan, Duane
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Wamba, Samuel Fosso
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Journal of business research : JBR
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
Gabler Edition Wissenschaft
5
International journal on media management : JMM
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
DUV / Wirtschaftswissenschaft
3
Electronic commerce research and applications
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
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1
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
5
Detours and frolics on the Internet : employer liability and management control of cybertorts
Aalberts, Robert J.
;
Hames, David S.
;
Thistle, Paul D.
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1335-1341
Persistent link: https://www.econbiz.de/10003900788
Saved in:
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