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~isPartOf:"Journal of historical research in marketing"
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Journal of historical research in marketing
Journal of advertising research
22
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
SpringerLink / Bücher
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Hamburger Schriften zur Marketingforschung
4
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
17
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
3
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
4
European sources for advertising and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
5
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
6
Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market
Crawford, Robert
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10011626970
Saved in:
7
Absence and the advertising historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
8
Advertising in a regulated economy : Swedish advertisements 1760-1800
Murhem, Sofia
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 484-506
Persistent link: https://www.econbiz.de/10011643938
Saved in:
9
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
10
Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando
;
Bini, Elisabetta
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
Saved in:
11
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
12
The changing nature of advertisement in The Freeman's Journal : a case study, 1763-1924
McCarthy, Mary
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 131-158
Persistent link: https://www.econbiz.de/10010339182
Saved in:
13
"The advertising problem" : an Irish solution of 1910
Kenny, Colum
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 116-130
Persistent link: https://www.econbiz.de/10010339185
Saved in:
14
The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888
Henning, Robert A.
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 418-448
Persistent link: https://www.econbiz.de/10010200718
Saved in:
15
"A dozen ideas to the minute" : advertising women, advertising to women
Scanlon, Jennifer
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10009793491
Saved in:
16
The US advertising industry's self-regulation of comparative advertising
Beard, Fred
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 369-386
Persistent link: https://www.econbiz.de/10009621253
Saved in:
17
A preview of the Mark H. McCormack collection
Wilson, Wayne
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 599-603
Persistent link: https://www.econbiz.de/10009683198
Saved in:
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