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~subject:"Werbeplanung"
~subject:"Werbewirkung"
~isPartOf:"Journal of marketing communications"
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Werbeplanung
Werbewirkung
Advertising media
7
Werbeträger
7
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Advertising
2
Advertising effects
2
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Großbritannien
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Journal of marketing communications
Journal of advertising research
9
Journal of advertising : official publication of the American Academy of Advertising
5
Leitfaden Online-Marketing ; [Bd. 1]
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of promotion management : JPM
3
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3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing : EJM
2
Handbuch Kommunikationsmanagement
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International advertising and communication : current insights and empirical findings
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JMM : the international journal on media management
2
Journal of media business studies
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Marketing intelligence & planning
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Media-Perspektiven
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Organisation und praktische Anwendung
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Psychology & marketing
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Tourism management : research, policies, practice
2
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
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Applied economics letters
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Bridging the gap between advertising academia and practice
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Communication series
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Comparative economic research : Central and Eastern Europe
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
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1
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1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
4
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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